The Challenge
Weebe needed a marketing website that would effectively communicate their value proposition while providing an exceptional user experience. The existing site was outdated and didn’t reflect the innovative nature of their product.
Key requirements:
- Modern, premium design aesthetic
- Fast load times and excellent performance scores
- Smooth animations that enhance rather than distract
- Mobile-first responsive design
- SEO optimized for organic growth
The Solution
I approached this project with a focus on performance and user experience. Using Next.js allowed for excellent SEO capabilities through static site generation while maintaining the dynamic features needed for interactive elements.
Technical Approach
The architecture was built around these core principles:
- Static Generation - Pre-rendered pages for instant load times
- Progressive Enhancement - Core content works without JavaScript
- Optimized Assets - Images served in modern formats with lazy loading
- Micro-interactions - Subtle animations using Framer Motion
Design System
Created a comprehensive design system that included:
- Typography scale with fluid sizing
- Color palette with dark mode support
- Component library with consistent spacing
- Animation presets for cohesive motion design
Key Features
- 98+ Lighthouse Score - Achieved excellent performance metrics across all categories
- Responsive Design - Seamless experience from mobile to 4K displays
- Accessibility - WCAG 2.1 AA compliant with proper semantic markup
- Analytics Ready - Integrated tracking for conversion optimization
Results
The new website launched to positive reception:
- 40% increase in time on site
- 25% improvement in conversion rate
- 3x faster page load times
- Page 1 rankings for target keywords within 3 months
Lessons Learned
This project reinforced the importance of performance budgets and the impact of perceived speed on user engagement. The investment in animation polish paid dividends in user feedback and engagement metrics.